Tuesday, October 31, 2006

How to write a press release

This goes to polliticians, churches, organizations or anyone who wants to get publicity for an event, occassion or campaign.
CMS has a quick summary of how to write a press release for you.
As a former newspaper editor and current reporter I can agree with this whole heartidly. I think every church needs to be sending out press releases on their events and there needs to be someone who is knowledable about how to do it.
It's not brain surgery. Anyone can do it, just follow these simple guidelines:
  • Just the Facts, Ma'am
  • Put the Most Important Information First
  • Use Short Sentences and Paragraphs
  • Always Use Active Voice
  • Avoid Jargon and Cliches
  • Proofread, Proofreed, Proufread
    For a complete description of these steps read the post.
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