I wrote a couple posts ago that sales should be a core competency and paper and local media outlets should be selling everywhere and anywhere that their customers allow them to. That local media has a local salesforce and thats a huge differentiation that needs to be a focus.
The same applies to local newsgathering. Reporters have recorders for interviews (every one i do these days). Some interviews could easily be expanded to include video. Should the reporters be required to not only write a story, but also edit the audio and even video of an interview ? ABsolutely. I recommend that EVERY reporter or columnist spend a morning with a disc jockey in a radio station. Watch how quickly and easily they edit together audio into a package they turnaround in seconds and put on air. Take a look at how easy it is to use basic video editing equipment.
Once you have packaged the interview or story, a quick fact check, and it should be posted to the net.
Monday, December 04, 2006
Cuban talks about the future of newspapers
Seems like everyone's throwing their hat in on the future of newspapers. What do you envision as the future of newspapers? I hope Cuban's right. I see his future as one the readers will want - or at least I will.