Thursday, November 30, 2006

Writing Rockin’ Content for Your Church Website

From Cory Miller at ChurchCommunicationsPro.com :
Writing effectively for your rockin’ church website is drastically different than writing for printed publications.
Here are some tips for producing effective web text:
  • Avoid Christian-ese
  • Avoid marketing-ese
  • First things first
  • Use short sentences and paragraphs
  • Write headlines with gravitational pull
  • Break up long articles
  • Spotlight key words and phrases
  • Scrub your copy clean
  • Great tips anyone have other suggestions for making a great church website?

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