Here's a great podcast you should be listening to...
The Church Synergy Podcast (link opens in iTunes)
Take 30 minutes and listen to their latest one with an interview from one of the guys with Church Marketing Sucks.
“If churches would get branding and marketing right they would reach more people for Jesus.”
“We’re not competing against other churches, we’re competing against the world.”
“We’re competing for the attention of people that need Jesus.”
“The church (needs to) realize we can be the meaning makers in a culture that is searching for meaning.”