1st Cingular bought out AT&T Wireless in Oct 2004. AT&T Wireless was a stand alone company not owned by AT&T.
3rd The new AT&T bought out Bell South, a partial owner in Cingular
Oh brother... I hope that all made sense. I guess if you've got the money to spend on re-marketing, go for it.
Granted anytime you can gain market recognition and admiration you may as well do it.
A Cingular PR rep told me the new branding of Cingular could take six months or more, similar to when SBC became AT&T.
Cingular customers will see no difference in their service or how they pay their bill other than a new name.