Monday, January 22, 2007

Boost from big stores has religion books rising

"There's no question American's love to read about the Almighty."
From NPR's Morning Edition: Sales of books on religion have sold to a wider audience since the Sept. 11 attacks. Now major retailers are creating much more room for religious titles, and writers are taking notice.
Why do you read religious titles? Is it because of "tribal dynamics," to know why you're faith is right, who the bad guys and good guys are, or why your world view is better than the others?
With The Prayer of Jabez, The Left Behind Series and The Purpose Driven Life is showing big box sellers that religious books can sale.
Wal-Mart doesn't see the secular/spiritual split - they simply see books that sale.
It's an interesting listen, including mention of Jim Wallis' book.

Listen to this story

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