Scoble was recently interviewed by one of his new Podtech co-workers. If you've ever wanted to hear a quick and clear case for blogging, this is it. Scoble presents an engaging, enthusiastic, truly heartfelt argument for corporations and organizations to embrace blogging and join the conversation happening all around them.
"If I don't find you, you don't exist."
As he shows, blogging is a powerful tool that allows you to talk to Google (marketing and search results) and to the people who are part of these word-of-mouth networks.
If someone told me I had 15 minutes to convince them of why blogging is worth doing, this is what I would want them to hear.
Listen to the podcast.