Wednesday, May 25, 2005

Have it your way?

I'm on a bit of a rant here.
After working late tonight, I decided to stop by a local burger joint to grab a value meal for my evening dinner. I asked for a particular burger and I was told, "Sorry, we're out of those buns."
I was taken back and asked her to repeat herself.
Sure enough they were out of the buns needed to make my burger.
I asked what what burger I could have then, and she named off a childs burger, a chicken sandwich, a fish sandwich and a specialty sandwhich.
I was still taken back -- a burger joint, at 9 p.m. would not serve me a burger.
I asked if they could simply put my burger on a differnet bun. "No, our manager said those are too expensive." WHAT!? Too expensive? Whatever happened to "Have it your way?!"
Maybe I'm expecting too much, but I think if your out of buns for your trademark burger, you should allow a substitute - not complain that another bun is too expensive.
So with my new understanding of what "Have it your way" really meant, I drove down the street and grabbed a What-a-Burger Tripple Meat-Tripple Cheese (Tripple Bypass) Value Meal - and I had it What-A-Sized.
Oh my, a cheeseburger never tasted so good. Well maybe, but after my huge dissapointment from earlier, anything probably would have tasted just as good. When I came home, I went to the companies website to file a complaint.
And what did I find, but the company does not accept e-mails and has no forms for feedback on their website.
Instead, I get three options for contacting them.

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Not only could I not have my burger my way - but I couldn't contact them my way.
Some one needs to check their slogan and make sure that it's still company policy.
Advertising "Have it Your Way" is great. I love having it my way.
But instead of getting it my way there - I went to What-A-Burger where I had it "Just my Way."
Thanks What-A-Burger for standing by your corporate slogan.
And I'm glad to be able to send you my comments my way - by a form on your website or email.

1 comment:

Anonymous said...

Maybe NOT letting you have it your way was their way of helping you to avoid a coronary. (Ever wonder if the heart surgeons in the USA have a huge amount of stock in most of the fast food companies?) Seriously though, your rude awakening does go to show that service is not king everywhere and that the manager of THAT store was very "penny wise and pound foolish" (mayhaps he thought that no one would notice since it was 9:00 at night and he figured --- as an actuafy-wanna-be --- that he would sustain less loss by angering X number of customers versus selling X number of burgers on the way too expensive bun. I can see now why THAT company NO LONGER runs the "Have it your way" commercials.