Gore reinvents himself

Common Sense reports on an article by The American Prospect that says Al Gore has been reinventing himself and using "viral marketing" to get his message out.
I'm still wondering why people in ministry haven't caught on to this.
Common Sense write:

The most important thing here is that he learned from his mistakes last time around, something the current crop of Democratic leaders seem incapable of.
But this is more than Al just changing himself to be more pleasing to people. It goes much deeper than that. He has spent the past 5 years not just reinventing himself, but reinventing the way people learn about him so he can be the Al so many thought was presidential.

From The American Prospect:

So Gore sought a way to bypass the filter. Every time he gives a speech under MoveOn’s auspices, a guaranteed 3 million MoveOn members get the address blasted directly in their inboxes, where it can be read in full. From there, the speech gets e-mailed around, promoted on the blogs, passed from friend to neighbor -- what tech types call “viral marketing.” At no point in this process does a news editor or television producer decide which sound bites will be emphasized for ratings. MoveOn allows him to speak on his own terms and individuals to distribute his speeches on theirs. It’s Gore Unplugged, and everyone’s got a ticket.

I'm telling you, if you can find a way to make people passionate about your message or product, they do the work for you.