Church Communications Minister Gene Mason

Church Marketing Sucks has an interview with Church Communications Minister Gene Mason. It's a good look at communications, marketing and sharing our message with the world.

Gene Mason is the Communications Minister at the 5,000-member The Church at Brook Hills in Birmingham, Ala. He's been doing communications ministry in local churches for 18 years, and this is the third church where he's started such a ministry. He also runs a web site called Communicorps.org that shares some of what he's learned.

It's interesting that Mason says that despite any and all marketing their church does, the best marketing of the church is still word of mouth.
There's nothing better than people hearing your story and how God has impacted you. And there's no better invite to church than a friend telling a friend about their church and their friend Jesus.

At The Church at Brook Hills, my desire is to use tools at our disposal to effectively communicate the message of the church to inform and inspire. Our effort centers in five areas:

Imagination - creative use of promotional tools

Innovation - presenting things in a fresh way

Integration - using all the media means at our disposal together in an effective way

Involvement - coaching lay leaders to communicate

Inspiration - telling the stories of God at work in people's lives