One Game Changes Everything

Photo from: miedo
According to U2.com, U2 will be a part of a major initiative by ESPN and ABC in America to increase awareness and interest in the 2006 World Cup.
"It’s a simple thing – just a ball and a goal," explains Bono. "Every four years in June," adds Edge. "Sick days increase by 300 percent."

The band’s songs, live performance and voiceovers are all part of the "One Game Changes Everything" campaign while City of Blinding Lights is to become ESPN’s official World Cup Song.
"Our goal is to make World Cup soccer meaningful and relevant to American sports fans," said Katie Lacey at ESPN. "We show the passion that fans around the world have through compelling stories that are set to the music of U2."
As Bono puts it in one of the spots, "If history means anything, the world
as we know it, is about to change!"

U2.com has four of the ads available for viewing. They're really good.
"Once every four years that simple thing drastically changes the world. It closes the schools, it closes the shops, it stops a war. A simple ball fuels the passion and pride of nations... It achieves more than the politicians ever could."