Tuesday, December 06, 2005

ABC picks team to lead World News

ABC News announced yesterday that Elizabeth Vargas and Bob Woodruff would fill the void left by veteran anchor Peter Jennings on the networks nightly news cast.
The two are also expected to host a daily webcast, giving a summary of the days news before the nightly broadcast.
In choosing to invest in the future, ABC appears to be acknowledging that the network news landscape has changed mightily in the last year, in terms of talent rosters and technology used for delivering the news to consumers. Ms. Vargas and Mr. Woodruff, for example, will have as their principal rival a contemporary: Brian Williams, 46, who succeeded Mr. Brokaw as the anchor of "NBC Nightly News" on Dec. 2, 2004.

The team is also expected to broadcast a second news program for the west coast, rather than a rebroadcast of the east coast newscast.
It will be interesting to see what overall changes, if any, this will make to the way we get our news.
News directors all over the country are clammering for ways to attract a younger audience back to traditional media -- or find ways to transform their traditional forms to the new medias.

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